All insights
Offer is not the same as positioning
A steep first-visit discount can produce leads quickly, but it often attracts people who never book a second treatment.
Creative that shows your providers, your environment and real outcomes (within platform and medical advertising rules) builds trust before the click.
Formats worth testing
Short provider-led videos answering one common question.
Before-and-after storytelling where permitted, with clear consent.
Consultation-focused offers rather than treatment discounts.
Judge ads by bookings, not leads
Connect ad data to booked and attended appointments. An ad with fewer leads but more shows is the better ad.
